AHOY!

Marketing for the Marine Industry
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ABOUT

At OI Marine we help the marine industry navigate the seas of digital media. Our objective is to provide the ultimate user experience that is engaging, informative, and creates a more meaningful relationship between our clients brand and their customers. From online marketing and social media to web development and innovative technologies, we give our clients an advantage in the marketplace.
As a part of the OI Marine family we see you for who you are and who you can be as a successful brand, we will support you when you are up and pick you up when you are down. We are not a quantity shop but a quality shop that values our long-term relationship with you.
Why us? We have a unique understanding of the industry and a strong passion that drives us. We are the type of people who read "Principles of Yacht Design" and study for the US Coast Guards 100-ton Masters license for fun. We won't giggle like school girls when you say "seacock".
Simply put: "We love what we do, and we love what you do".
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WORK

Featured Project


  • Website


  • Identity


  • Digital Media

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SERVICES

Web Development

Design
OI Marine is committed to providing users with, content without clutter, a lasting impression, and the joy of discovery. From concept to production, our websites are made with love, passion, and web standards.
Usability
We create interfaces that work intuitively and beautifully. We focus on key concepts of ease, efficiency, memorability and enjoyment, Our goal has always been, and continues to be, to design web sites and applications that people love to use.
Copy-Writing
Your website has a voice, your ads online speak for you. We can help ensure that the message is not only being seen, but that it's the right message for the audience.
Technology
New technologies and best practices are ever evolving and so are we. We choose the right technology based on the individual project and not based on our routines and existing skills.
E-Commerce
Our knowledge of a users shopping behaviors, needs and concerns allow us to provide the scalability, flexibility and features for business growth. From mobile commerce to international support, to shipping and customer service we simplify.
Analytics
We engage with our clients to help them understand goal identification and measurement of success, reporting and ongoing adaptation.

Digital Media

Video
Video has evolved from a broadcast only medium to a very powerful tool for the web. A well thought out and produced video, can convey emotions, feelings and a message that will resonate with the viewer. From story boarding to post production we create magic.
Motion Graphics
Professionally designed motion graphics can make an ordinary website or advertisement come alive. High impact motion graphics can grab your visitor's attention, allowing you to maximize the potential of your marketing message. This can encompass everything from logos, animations, bumpers, animated typography to 3d objects.
Photography / VR
Photos speak a thousand words and creating a striking image of luxury yacht, a shackle or even a head we can strike awe in the viewer. Taking it to the next level we can create 360° Virtual tours and 360° Object VR for a more immersive environment.
Augmented Reality
Blurring the lines of real-world and the virtual we can allow a user to hold a virtual product and look at it from every angle as if they were in a store. Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment merged with virtual computer-generated imagery, creating a mixed reality.
3D Model / Animae
3D Modeling and Animation can be a great asset in creating interest for your next boat model or product. Combined with the use of (AR) we have also worked with builders and designers too fully visualize their products in prototyping, saving both time and money.

Social Media

Strategy
With social networks and user-generated content forming a major part of the web's fabric we work with you to assess your needs, outline opportunities and prescribe specific actions for long-term social media success. By identifying potential service providers and actions you can start implementing to shake take hold on your industry.
Profile Creation
Identify the social networks where you should be participating create accounts and modify them with your brand standards.
Implementation
We can implement widgets and social media tools within your website to make it easy for users to share, bookmark, promote and connect with your brand.
Management
Engage, Listen, Involve, Energize, Support and Embrace your audience. It may seem like a lot so we can work with you and your company. From simply overseeing to direct day to day involvement we are hear for you.

Branding

Strategy
More then logo designers, we create and evolve brands to enable our clients to emotionally connect with their customers and build their business. We'll help you navigate through the tough decisions, so you can reach your goals. After all, without good waypoints it's a lot harder to get to where you want to go.
Identity
Just like people, some brands have style - and some don't. Having a distinct personality helps brands stand out from the crowd and create an emotional connection with their audiences. But to do it well, you need people that understand design and how to use it. Brand Standards include typography, color palette, illustration and/or photography treatments, layouts, formats and other graphic elements that make a brand immediately distinguishable from its competition - and from anything else, for that matter.
Digital
We live in a connected and seamless media world and thus should your brand. Digital technology continues to change the way brands connect with their audiences. We help our clients identify the best online vehicles for their messages and their audiences.

Print

Design
Through a process of concept development, final execution and quality assurance, we create some of the world's most distinctive and compelling designs. With our focus on innovation, creativity and meticulous attention to details. We work with you to fashion memorably integrated print campaigns.
Media Buying
Even the best advertisement will never get the attention it deserves without the proper placement, market saturation and rotation. Our media buyers seek out traditional and alternative methods of advertising in order to get you the most out of your budget.
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    • BLOG

    The Color of Marine

    Directly related to marine marketing or not this is very interesting and I would have to suspect the top marine companies would be a lot more heavily weighted to blue tones as well.  Probably almost the same as how the top “sustainability, energy and eco-?” companies would obviously be almost all green, as it is [...]

    Grey Goose

    Makes me wish we had a drink holder on the dinghy, the subtle audio brings it home.

    A Fluke

    Logo Animation, the art of breathing life into your brand.

    Skandia Team GBR Sailing

    Here is a great example of a sailing GBR 49er Team Skandia in a 60 second spot. Unlike Nascar or any other sport for that matter, sailing sponsors usually do not take full advantage of the potential. Normally all you see is logo on a sail or hull, and if your lucky a print ad, but never a full ad campaign. Why do you think this is?

    How Integral Should Social Media be to You

    Engage, Listen, Involve, Energize, Support and Embrace your audience, is your brand missing out

    SUP: Stand Up Paddle Board

    I had just missed the 2010 Punta Sayulita Longboard and SUP Classic this year. I was in Sayulita 2 weeks before and 2 weeks after. I think standup paddle boarding looks like blast and would love to try it someday. “Burrito Revolution!!”

    Paper Boat

    We have all built paper boats as young whipper snappers, ( if you did not, then what are you waiting for ) well now the the designers at Artak Studio have modeled a 3d adult version.  Let you inner child out. 55′ of simplicity and elegance. Clear distinctive feature of this yacht is the reference [...]

    Seabob, The Aqua Rocket

    I think we could all agree this looks like a lot of fun, make sure bottoms are secure though.

    Oculus, The Next Generation of Yacht Design

    Schöpfer Yachts | The Next Generation of Yacht Design Schöpfer Yachts was founded in 2008 as a US based company dedicated to the pursuit of advanced yacht aesthetics and technology. Schöpfer Yachts is among a new breed of yacht companies, which will secure strategic alliances with the world’s finest naval architects and shipyards. This strategy will [...]

    C-pod

    So what is C-pod? no it is not some sleek and sexy apple product. C-pod gives peace of mind; it watches your boat and will notify you instantly if anything happens. For any cruiser who has ever anchored or been in a sketchy marina or even if your boat is in a nice marina and [...]

    CAREERS

    OI Marine is keeping an eye out for people who see the world a little differently, for whom design is not work, but a love affair, the kind of person who lives for great design and is always striving to improve. OI thinks outside the box, so we also work with individuals outside our radar range. So, if you are a freelancer in either one of our local areas or even overseas, who's skills are not being appreciated, here at OI Marine we will respect you for your talents and unique personality.
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    CONTACT

    Tel: +1.866.287.6677
    Fax: +1.866.524.6415
    Email: ahoy@oimarine.com
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    SailingToOblivion.com | It is not the destination but the journey

    A pet project for OI Marine we have created a blog, that is both highly functional and cutting edge all in one. From the GPS tracking system that updates the site and twitter all with a push of a button. Embedded youtube, twitter, individual crew blogs, a highly robust gallery, embedded google maps, random act of kindness donation tool, social media tools to bookmark/share, and the site is even viewable on mobile devices.

    SailingToOblivion.com | Isla Espiritu Santo and Los Islotes

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